DDB 43 Pt A Vol 3
Keep S'pore Clean & Green
The 'Keep Singapore Clean' campaign is one of Singapore's oldest national campaigns. It was launched on Oct 1st, 1968 by Prime Minister, Lee Kuan Yew, 3 years after Singapore became independent. The campaign reached out to every strata of society and sought to impress upon Singaporeans the need to keep their environment clean. It was part of a larger public cleansing plan that included changes in public health laws, relocation and licensing of itinerant hawkers, development of proper sewage systems and disease control. The government believed that improved environmental conditions would not only enhance the quality of life for Singaporeans and cultivate national pride, but also attract foreign investors and tourists to Singapore.
Singapore's green efforts can be traced back to the late 1960s when the country was undergoing rapid industrialisation and urbanisation. In 1968, during the 2nd reading of the Environmental Public Health Bill, it was stated that 'the improvement in the quality of our urban environment and the transformation of Singapore into a garden city - a clean and green city - is the declared objective of the government.'
Radio and TV Singapore gave its full support to this national campaign through
- its news and current affairs coverage of key campaign events organised by ministries, statutory boards and private organisations, including speeches by the Minister of Health;
- the production of documentary, variety programmes, forums / talk shows featuring campaign topics;
- the broadcast of Radio and TV slide announcements and filmlets with key campaign messages.
This file contains details on TV and radio programmes, interstitials and publicity for the campaigns 'Keep S'pore Clean and Green' and 'Keep Singapore Clean and Pollution-free'. Scripts of speeches by Ministers on the campaigns and press releases are also in the file. The documents filed included the following:
Ref pg 267 - Script on 'Garden City' produced by Seah Cher Seck, 1970. 1st telecast: 26/4/70, Rpt: 2/5/70.
Ref pgs 259-260: Speech by PM Lee Kuan Yew at the opening of Outram Park Complex on 8/5/70 where he touched on his hope for there to be a sense of pride amongst Singaporeans for a more aethestic environment.
Ref pg 254: Contained a Press Statement on 'Income Tax Deduction for the Maintenance of Gardens.'
Ref pgs 245-252: Contained the script for one episode of the TV docu series 'It's Happening in Singapore (no: 74) - 'Parks and Trees'.
Ref pgs 226-254: Held correspondence between DD(B) and Ag Ex Producer, George Favacho, on the TV series, 'The Garden and You' which included the script, 'Demonstration on Sowing of Seeds'.
Ref pg 121: This was a listing of Radio programmes which featured the 'pollution' topic. Ref pgs 205-206: Held info on Publicity and Programmes broadcast on Ch 5 TV which supported the 'Clean, Green and Gracious' campaign for Singapore.
Ref pg 87: A minute by the English Programme Organiser to TV and Radio Programming Heads dated 13/7/70 sent on behalf of DD (Broadcasting), requesting that publicity be given to the Sale of Plants, Fertilisers and Sludge by the Ministry of National Development. The publicity was to be inserted in programmes like Morning Magazine, Across The Fence, The Garden and You, For the Family, Women's magazine and others in the same vein.
Ref pg 25 - script of speech by Mr Chua Sian Chin, Minister for Health, at the inaugural meeting of the National Campaign Committee for 'Keeping Singapore Clean and Pollution-free' on 15/8/70. Ref pg 4 - Script of Dr Goh Keng Swee's speech at the opening of the Jurong Power Station on 7/8/70. He touched on ''Air Pollution'.
Singapore's green efforts can be traced back to the late 1960s when the country was undergoing rapid industrialisation and urbanisation. In 1968, during the 2nd reading of the Environmental Public Health Bill, it was stated that 'the improvement in the quality of our urban environment and the transformation of Singapore into a garden city - a clean and green city - is the declared objective of the government.'
Radio and TV Singapore gave its full support to this national campaign through
- its news and current affairs coverage of key campaign events organised by ministries, statutory boards and private organisations, including speeches by the Minister of Health;
- the production of documentary, variety programmes, forums / talk shows featuring campaign topics;
- the broadcast of Radio and TV slide announcements and filmlets with key campaign messages.
This file contains details on TV and radio programmes, interstitials and publicity for the campaigns 'Keep S'pore Clean and Green' and 'Keep Singapore Clean and Pollution-free'. Scripts of speeches by Ministers on the campaigns and press releases are also in the file. The documents filed included the following:
Ref pg 267 - Script on 'Garden City' produced by Seah Cher Seck, 1970. 1st telecast: 26/4/70, Rpt: 2/5/70.
Ref pgs 259-260: Speech by PM Lee Kuan Yew at the opening of Outram Park Complex on 8/5/70 where he touched on his hope for there to be a sense of pride amongst Singaporeans for a more aethestic environment.
Ref pg 254: Contained a Press Statement on 'Income Tax Deduction for the Maintenance of Gardens.'
Ref pgs 245-252: Contained the script for one episode of the TV docu series 'It's Happening in Singapore (no: 74) - 'Parks and Trees'.
Ref pgs 226-254: Held correspondence between DD(B) and Ag Ex Producer, George Favacho, on the TV series, 'The Garden and You' which included the script, 'Demonstration on Sowing of Seeds'.
Ref pg 121: This was a listing of Radio programmes which featured the 'pollution' topic. Ref pgs 205-206: Held info on Publicity and Programmes broadcast on Ch 5 TV which supported the 'Clean, Green and Gracious' campaign for Singapore.
Ref pg 87: A minute by the English Programme Organiser to TV and Radio Programming Heads dated 13/7/70 sent on behalf of DD (Broadcasting), requesting that publicity be given to the Sale of Plants, Fertilisers and Sludge by the Ministry of National Development. The publicity was to be inserted in programmes like Morning Magazine, Across The Fence, The Garden and You, For the Family, Women's magazine and others in the same vein.
Ref pg 25 - script of speech by Mr Chua Sian Chin, Minister for Health, at the inaugural meeting of the National Campaign Committee for 'Keeping Singapore Clean and Pollution-free' on 15/8/70. Ref pg 4 - Script of Dr Goh Keng Swee's speech at the opening of the Jurong Power Station on 7/8/70. He touched on ''Air Pollution'.
1970
SBC 289
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