DDB 43 Pt A Vol 2
A Clean & Green Singapore
The 'Keep Singapore Clean' campaign is one of Singapore's oldest national campaigns.  It was launched on Oct 1st, 1968 by Prime Minister, Lee Kuan Yew, 3 years after Singapore became independent. The campaign reached out to every strata of society and sought to impress upon Singaporeans the need to keep their environment clean.  It was part of a larger public cleansing plan that included changes in public health laws, relocation and licensing of itinerant hawkers, development of proper sewage systems and disease control.  The government believed that improved environmental conditions would not only enhance the quality of life for Singaporeans and cultivate national pride, but also attract foreign investors and tourists to Singapore.

Singapore's green efforts can be traced back to the late 1960s when the country was undergoing rapid industrialisation and urbanisation.  In 1968, during the 2nd reading of the Environmental Public Health Bill, it was stated that 'the improvement in the quality of our urban environment and the transformation of Singapore into a garden city - a clean and green city - is the declared objective of the government.'

Radio and TV Singapore gave its full support to this national campaign through
-  its news and current affairs coverage of key campaign events organised by ministries, statutory boards and private organisations, including speeches given by the Minister of Health;
-  the production of documentary, variety programmes, forums / talk shows featuring campaign topics;
-  the broadcast of radio and TV slide announcements and filmlets with key campaign messages.

This file contained details on TV and radio programmes, interstitials and publicity for 'Keep Singapore Clean & Green' Campaign. There was also correspondence between the Prime Minister's Office with RTS and across as well to Heads in the public and private sectors concerning the direction and content of the campaign.
Apr 1968 - Apr 1970
SBC 289
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