media release
14 September 2016
News Editor
RICE RECIPIENTS EARN RICE FOR VULNERABLE FAMILIES AT LAUNCH OF FAIRPRICE WALK FOR RICE @SOUTH EAST
Singapore, 14 September 2016 – For the past three years, 72-year-old Mr. Abdul Mohmin Bin Mohd. Hassin has been receiving rice from FairPrice Walk for Rice @ South East, a campaign jointly organised by South East Community Development Council (CDC) and NTUC FairPrice (FairPrice). With his wife as the sole breadwinner, the rice has helped the family to offset a financial load off their shoulders. Mohmin decided to be a part of the FairPrice Walk For Rice @ South East launch when he got to know this year’s campaign period. Mohmin will be joined by other 38 like-minded rice recipients from the THK Bedok Radiance Senior Activity Centre for the walk.
Mr Mohmin, who has encouraged his friends to join him for the walk, is also encouraging the community to do the same as a form of healthy lifestyle. “I’m very happy to be able to join this walk. Walking is a healthy and easy activity, and even though I may not be able to walk very far, I want to do whatever I can for the community. Other people have helped me before, and it is now my turn to help others and myself,” he shared.
FairPrice Walk For Rice @ South East will run from 14 September to 20 November 2016. Currently in its eighth year, FairPrice Walk For Rice @ South East 2016 was launched on the morning of 14 September 2016 by Distinguished Guest, Mr Seah Kian Peng, Chief Executive Officer of NTUC FairPrice, and hosted by Dr Mohamad Maliki Osman, Mayor of South East District, Grassroots Adviser to East Coast GRC GROs, Senior Minister of State for Ministry of Defence and Ministry of Foreign Affairs. For every 200 metres of walking completed at various community activities or each participating product sold between 15 to 28 September, FairPrice Foundation will be donating one bowl of brown rice and one bowl of white rice towards the campaign. This year, the aim is to clock a total of 50,000km by the community, and raise 500,000 bowls of white rice & brown rice. 7,000 under privileged families in South East district will benefit from this campaign.
CEO of NTUC FairPrice, Mr Seah Kian Peng said, "In our eighth year of this meaningful initiative, FairPrice is delighted to work with our long-time partner South East CDC to make lives better for all, having raised 3.5 million bowls of rice to date. Apart from caring for the needy through donations and bringing the community together to do good, we are also advocating healthy eating through the inclusion of brown rice in our donation to beneficiaries."
FairPrice Walk For Rice @ South East is conceptualised under the South East 5E Approach. 5E involves using an Easy and Enjoyable activity that Encourages widespread participation within the community which Earns sponsorships for the needy. In doing so, South East CDC also Enlarges the value of the giving and thus enabling us to Enhance the community ownership and spirit.
Dr Maliki Osman, Mayor of South East District, said, “We are happy to continue this collaboration with FairPrice for this very meaningful project which has a very simple message: We can help others in the community with the simplest of acts, which is, in this case, walking. We are heartened that FairPrice Walk for Rice @ South East continues to receive support from members of South East community from all walks of life, including our corporate citizens. We hope more will come forward and stay fit by walking while at the same time collecting rice for low income families in the South East District.”
A total of 1,190 km was completed at the launch, with 850 participants from 17 community and corporate partners joining the event. Some of these partners include PCF Sparklestots Preschools, Singapore Association of the Deaf, and THK Bedok Radiance Senior Activity Centre, etc.
For media queries, please contact:
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Claire Koh Tel: 6319 8712 / 9695 7630 Email: claire_koh@pa.gov.sg |
Steph Dong Tel: 6319 8724 / 9741 4172 Email: steph_dong@pa.gov.sg
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Gretchen Lee Tel: 6551 5422 / 9125 9681 Email: glee@golin.com |
Angelina Soh Tel: 6888 1623 Email: angelina.soh@fairprice.com.sg
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About South East Community Development Council
South East CDC was set up on 24 November 2001. It oversees the Marine Parade Group Representative Constituency (GRC), East Coast GRC, Fengshan Single Member Constituency (SMC), Mountbatten SMC and MacPherson SMC, and serves a population of about half a million residents. At the helm of South East CDC is Mayor Mohamad Maliki Bin Osman, who steers efforts in achieving the three strategic thrusts that guide the work of the CDCs. Termed the “ABCs of Community Bonding‟ — Assisting the Needy, Bonding the People and Connecting the Community — South East CDC initiates and manages programmes in collaboration with both community and corporate partners along these three strategic thrusts, so as to nurture a vibrant and self-reliant community.
For more information on South East CDC, visit www.cdc.org.sg/SouthEast or be our Facebook fan at www.facebook.com/secdc.
About NTUC FairPrice
NTUC Fairprice Co-operative Ltd was founded by the labour movement in 1973, with a social mission to moderate the cost of living in Singapore. From one supermarket, it has grown to become Singapore’s largest retailer serving over half a million shoppers daily, with a network of over 130 outlets, comprising FairPrice supermarkets, FairPrice Shop, FairPrice Finest and FairPrice Xtra. Its convenience arm comprises a network of over 160 FairPrice Xpress and Cheers convenience stores, which serves over 100,000 customers daily. FairPrice Online caters to over 115,000 subscribers offering a hassle-free online shopping experience. NTUC FairPrice also owns a Fresh Food Distribution Centre and a centralised warehousing and distribution company.
Today, with its multiple retail formats serving the varied needs and interests of people from all walks of life, NTUC FairPrice has kept pace with the changing needs of its customers while remaining committed to its social mission and its aspiration to be Singapore’s leading world-class retailer with a heart.
Guided by the philosophy to do well in order to do good for the community, NTUC FairPrice launched FairPrice Foundation in 2008 to focus its giving efforts to provide a better life for the community. FairPrice Foundation focuses its giving on three strategic thrusts – the poor and needy, nation building and community bonding, and advancing workers’ welfare. FairPrice has since donated over S$98 million to the Foundation to further these three areas of focus.
For more information on NTUC FairPrice, visit http://www.fairprice.com.sg.