MEDIA RELEASE
To be embargoed until 23 October 2010
NEW HERITAGE TOWN FUNDING FOR THE HEARTLANDS
First-ever project to brand a heritage town and promote community ownership of heritage
SINGAPORE, 23 OCTOBER 2010 – Heartlanders can look forward to organising and participating in more heritage activities unique to their neighbourhoods when the National Heritage Board (NHB) introduces its first-ever Heritage Town project to increase heritage heartshare at the community level.
The NHB’s inaugural Heritage Town project seeks to equip the community with the relevant skills sets and funds to develop and organise heritage activities in the heartlands and in doing so, encourage the community to assume greater ownership over the organisation of and participation in heritage activities. The project will commence with a national call for submissions in end October 2010 and all submissions will be assessed according to the following judging criteria:
a) Proposed Heritage Town Vision (10%)
b) Past Heritage Activities for 2010 (40%)
c) Proposed Heritage Activities for 2011 (40%)
d) Innovation in Proposed Activities (10%)
<<For full details, please refer to the attached press release and annexes.>>