GREENFIELD EVENT TO KICK OFF IN NOVEMBER: CREATIVE COMMUNITY SINGAPORE, MINISTRY OF INFORMATION, COMMUNICATIONS AND THE ARTS PRESS RELEASE, 26 OCTOBER 2006

 GreenField event to kick off in November

A showcase of creativity and community entrepreneurship in Singapore

 

SINGAPORE 26 October 2006 – If you have ever had a brilliant idea but didn’t know how to realise it, come to GreenField 06 and witness how others have turned their creative ideas into business enterprises.  GreenField 06 is held from 24 to 27 November 2006 at the Atrium@Orchard (outside Plaza Singapura) and other offsite venues.

 

GreenField 06 is an event under Crea©tive 2006 - Reinvent Your Future, a month-long showcase to celebrate and promote Singapore’s Creative Industries. The word “GreenField” signifies the untapped latent creative potential and new opportunities in the Creative Industries.  GreenField 06 offers a unique showcase of Singapore’s Creative Industries, through the stories of our homegrown creative projects spanning across the arts and heritage, design and media sectors.

 

It is an exchange platform where members of the public are encouraged to interact with like-minded creative people, and in the process can be inspired by those who have achieved their goals. GreenField 06 hopes to reach out to students/youths, aspiring artists, creative professionals and even people who are not yet in the Creative Industries to unleash their creative potential and become a part of this fast growing cluster.

 

Happenings at GreenField 06

 

The creative projects will be displayed in unique and elegant modular see-through containers never before used for exhibitions in Singapore. “Play with” virtual pets developed from an innovative interactive system by Mixed Reality Lab, or enjoy the global best of “Machinima Asia” short films starring visually stunning 3D game characters instead of real life celebrities for a change.  Visitors looking for original lifestyle products can feast their eyes on the creative works by budding artists and designers at MAAD Sunday.

 

Besides the exhibition, visitors will also enjoy workshops and stage performances as project owners share their novel ideas.  Don’t miss interactive drama workshops, mini-musicals, as well as see how you can “spin” live music from the computer instead of the traditional record vinvls.

 

As an anchor highlight within GreenField 06, project “ROJAK” will be staged for the first time by INC3, a privately-owned incubator company.  “ROJAK” will offer visitors an immersive experience by showcasing innovative product concepts and prototypes developed by INC3 and its partners by combining lifestyle products, live media theatre, new sounds tastes and flavours into a mélange that makes up contemporary Asia.   More details of “ROJAK” will be released at a later date.

 

The event continues beyond the Atrium@Orchard. Two Creative Industries partners will open up their premises to unveil the secrets behind their successes. Mobile Immersive Theatre will present a 3D immersive animation show and an interactive gaming show on 25 November.  Wessex Estate at  one-north will be organising an open house on 26 November where visitors can take a peek at the unique heritage community that is home to a diverse profile of artists, designers, musicians and other creative talents.   In addition, the Intellectual Property Office of Singapore (IPOS) and CCS will co-organise a talk on "Creavity & IP: At Work, At Home and At Play" on 27 November.

 

Finally the second Joint BlueSky-Greenfield Networking Event will close GreenField 06 on 27 November from 7 to 10pm at the Arts House at Old Parliament. Don’t miss the sharing of experiences and case studies from industry practitioners such as Colin Goh (General Manager, Arts House at Old Parliament), Lee Yeow Heng  (Designer, Nik Tak Twist) and Tan Kim Seng  (Director, 3V SourceOne Capital Pte Ltd) on the topic “Financing in Creative Industries”.

 

A CCS Initiative

 

Projects showcased at GreenField 06 are supported by Creative Community Singapore (CCS) – a key initiative launched by the Ministry of Information, Communication and the Arts (MICA) in 2005 to unleash the creative potential of Singaporeans.  To date, 35 projects (refer to Appendix I) have been supported through facilitation, co-branding, marketing and co-funding out of more than 200 submissions received since its inception. CCS is currently calling for project submission under the theme “Creating opportunities, Transforming Lives”. (Refer to Appendix II for details).

 

Be inspired by Singapore’s creative talents and turn your creative ideas into a business opportunity at GreenField 06. The event is open to the public.  A creative mind is the only ticket of admission.

 

GreenField 06 is presented by CCS, an initiative of MICA and managed by Singex Exhibitions Pte Ltd. For more information, visit www.creativecommunity.sg.

 

 

 

MINISTRY OF INFORMATION, COMMUNICATIONS AND THE ARTS

26 OCTOBER 06

 

____________________________________________________________________________

 

Press contact

Nicky Wang

Senior Account Executive

Batey Consulting

 

137 Telok Ayer St #08-05 Singapore 068602

Tel: +65 6323 0355   Fax: +65 6323 0755

nicky.wang@bateyconsulting.com

 

About Creative Community Singapore

Officially launched by the Ministry of Information, Communications and the Arts on 24 July 2005, the Creative Community Singapore (CCS) initiative aims to empower individuals, teams and organisations to initiate and pilot cutting edge projects that will unleash individual and community creativity, nurture creative ideas and build demand and capabilities for the Creative Industries. It is a unique people-private-public collaborative platform providing various forms of support, including facilitation, co-branding, marketing and co-funding. For more information on CCS, please visit www.creativecommunity.sg.

 

About Crea©tive 2006

Crea©tive 2006 – Reinvent Your Future is a month-long showcase to celebrate and promote Singapore's creative industries, which comprises the arts, design and media. Now in its second year, this international showcase is initiated by the Ministry of Information, Communications and the Arts (MICA) as part of the efforts to develop Singapore into a prominent Asian hub for the creative industries. 

 

Bringing to Singapore and international audiences an experience of world-class creativity this year are Beyond 2006, Asia Media Festival, President’s Design Award, Noise Singapore, GreenField, Creative Youth Xchange and 10TouchPoints.

 

For more information, please visit www.mica.gov.sg/creative2006.

 

Appendix I

 

SUMMARY OF CCS-SUPPORTED PROJECTS

 

 

1.        Age Invaders by Mixed Reality Lab

Age Invaders is a new type of entertainment that promotes social and physical interaction between the young and the elderly.  The project combines technology and art into a system that allows inter-generation interaction opportunities.

 

2.        Artistes & Repertoires Challenge (ARC) by Virtuoso Arts Pte Ltd

The ARC project proposes to groom Artistes and Repertoires talents for the music recording industry, as well as to raise awareness for the various supporting Creative Industries such as recording engineering, music arranging, artiste management, hairstyling, fashion, marketing, designing, etc.

 

3.        Aspiration Pathfinder by National Library Board

Through this project, mid-career adults will explore alternative professions in the Creative Industries by understanding the diversities of the industries and experiencing them first-hand. In the programme, up to three creative professions were explored and deconstructed to demonstrate how different disciplines contribute to each profession.

 

4.        AsPI Movement for Young Elderly by National Library Board

Through this movement, participants are encouraged to explore new areas in the varied disciplines of the work industry. For example, a person in a business profession can be exposed to the arts or humanities industry. In this exposure, participants would be able to gather new insights and be able to purposefully apply them into creating new ideas and solutions.

 

5.        Beat-by-Beat by Musical Theatre Society*

Beat-by-Beat is a musical incubation programme that mentors enthusiasts to create mini 45-minute musicals without frills, props, or costumes. Selected mini musicals will be developed to full-fledged, 90-minute performances which will be more elaborate in terms of presentations. So far, 20 mini musicals have been launched with resounding results.

 

6.        Beat by Beat with 3D by IM Innovations  

Beat by Beat with 3D trains students how to create digital scenes using CINEMA 4D software and incorporate them into a selected local musical in collaboration with the Musical Theatre Society. This is the first time in Singapore where 3D animation and digital effects are integrated into a theatre setting.

 

7.        Brief Encounters by National Library Board

Aiming to be a source of publicity for the multidisciplinary art content created by the community at large, the project sees amateurs, who have interests in producing publications, media or art, being put through a three-month creative process to develop their products.

 

8.        Budding Artist Fund by The Old Parliament House

The fund aims to reach out to and to provide a platform for children and youths who are distanced by socio-economic circumstances to develop their innate artistic talents.  It also provides an avenue for professional and established artists to impart their skills and knowledge. Through this Fund, The Old Parliament House will engage arts professionals to train, develop and showcase the creative talents of the children and youths in music, dance, theatre, visual arts and theatre.

 

9.        Community Blogging by National Arts Council

As a component of the Singapore Writers Festival 2005, this project teaches young elderly how to blog. It aims to promote blogging as a new communication channel to interact with the web community and to share ideas, information and thoughts.

 

10.        CrashOut by Gatecrash Ticketing Pte Ltd

CrashOut is a programme that seeks to develop a thinking and appreciative audience for the arts scene in Singapore and the world. It includes a ticketing service catered specially for the collegiate community to enable greater awareness and publicity of their works to the public and thus encourage greater appreciation of the arts.

 

11.        Creative Denominators by National Library Board

This research project helps to define the denominators of the creative process. Co-developed by the National Library Board and Johnny Lau (creator of comic character Mr. Kiasu), the programme aims to introduce the principles of creativity and a framework found to be useful in developing ideas and delivering initiatives in the Creative Industries. It seeks to discover how idea generation, idea realization and even external considerations could affect the eventual outcome of the idea and how to best maximise the value of the ideas.

 

12.        Street Art By UnionWorks Pte Ltd and Clear Channel Singapore

Street Art 2005 was a competition for youths to create artworks using varied materials such as spray paints and digital photography on an alternative canvas – bust stop panels. In partnership with Clear Channel, creative works were displayed at 30 outdoor bus panels all over the island. These works were subsequently auctioned off to raise funds for the Buddng Artists Fund.

 

13.        Digital DJ by Edublitz Pte Ltd

This project aims to promote digital DJing as an art form and offer underprivileged youths a healthy form of leisure and expression. Digital DJing is an entirely new methodology as disc jockeying concepts are applied onto digital platforms such as laptops and digital audio formats instead of traditional record vinyls.

 

14.        Dream Factory by Young Leaders Foundation

Dream Factory™ is a non-profit integrated web portal initiative to aspire youths from all walks of life in making their dreams a reality. The portal offers youths an opportunity to indicate their dreams and work out a concept paper and budget plan using the online systematic development tutorial on the Dream Factory™ site. The Dream Factory™ is working with corporate partners like the Esplanade Co Ltd, The Old Parliament House Ltd and IKEA to create workshops and work attachment opportunities for these dream seekers.

 

15.        ep-Bus Mobile Youth Bus by Heartware Network

epBus is a first of its kind, open-top double-decker bus equipped with the latest digital technology to teach youths on photography, printing techniques, new technologies, digital art and marketable business skills.

 

16.        H.Y.P.E. by Hewlett-Packard Asia Pacific Pte Ltd & The Old Parliament House Ltd

HYPE is a unique gallery that provides anyone - emerging artists, amateur photographers, budding filmmakers, etc with the opportunity to showcase their works on HP Designjet printers and digital projectors. It is a revolutionary showcase for artists and non-artists alike to display their works whithout any barriers, thus motivating budding visual artists to express their creativity without fears of rejection.

 

17.        INC3 – INC3 Pte Ltd

INC3 (pronounced inc cube) is a privately-owned incubator company with a mission to identify business opportunities and investments, bridge interdisciplinary innovation, and provide a forum for interaction and collaboration amongst creative practitioners and enterprises.  Since its inception, INC3 has identified ten creative businesses for its incubation programme. Coming from different sectors of the Creative Industries, the "incubees" are seasoned creative practitioners and have been selected for their new visions that they want to develop for their businesses.

 

18.        Jam Series by Arts For Us All Ltd

The Jam Series brings busking to the heartlands of Singapore. Held at the various CDCs and town centres, the Jam Series functions as a platform for local performing artistes and groups – from professionals, semi-professionals to the amateur groups – to showcase their talents.  Heartlanders will be able to watch international and non-traditional busking performances right at their doorsteps, thereby promoting cultural diversity in all forms of the art.

 

19.        Jumpstart Incubation Project by Central Singapore CDC, Singapore Drama Educators Association, Homespun, Metz Jewellery and Creative Community Singapore

This project aims to improve the quality of life of low-income women by teaching them new skills in craft making, design and simple business skills such as finance and marketing, with the objective of setting up a co-op. Drama and story-telling skills will also be imparted as a tool for empowerment, confidence-building and bonding. 

 

20.        MAAD Sunday by Dry Run Pte Ltd

MAAD (“Market for Artists and Designers”) Sunday is a weekend bazaar where creative artworks can be displayed and sold – providing a testbed for budding artists and designers to showcase and sell their works. It is the only arts and design bazaar in town, with more than 30 tenants to date.

 

21.        Machinima Asia by AKQA@ADK

Machinima refers to animated movie-making, using 3D video game engines - leveraging on sophisticated game engine tools for high quality CG video. It aims to stimulate creativity and expose the public to Machinima’s potential, fostering the belief that a world-class Machinima community in Singapore is possible.

 

22.        Mobile Immersive Theatre by Nanyang Technological University (NTU) and XenXory Pte Ltd

Mobile Immersive Theatre is a travelling programme that showcases creative digital media works in the form of music, 3D arts, stereographic animations and interactive games to community clubs and schools. A training programme is also conducted with the aim of enhancing creative skills and capabilities of youths. Selected local talents, comprising of youths and graduating students, are offered a chance to turn their creativity into 3D reality via a mentorship/internship programme with NTU Str, ategic Research Program of Virtual Reality and Soft Computing.

 

23.        Moving Minds by Asian Film Archive

This project educates locals on Asian film heritage and how to use films as entrepreneurship tools to pre-tertiary students by engaging them in brainstorming solutions to problems, and providing them with necessary thinking tools.

 

24.        Noise Apprenticeship by National Arts Council

This apprenticeship programme seeks to enable youths to obtain guidance from industry gurus in Singapore, Australia and the UK, as they work on stimulating creative projects. 16 mentors, who are experienced practioners in the Creative Industries offer a wealth of expertise and insight to nurture their apprentices, and give them a headstart in the Creative Industries. 

 

25.        Noise Singapore by National Arts Council

Aiming to unearth fresh talent and inspire groundbreaking content from the youths in Singapore, Noise Singapore is unique in that the creative works are featured not on gallery walls, but across common media channels, like the Internet, radio, television, magazines and newspapers, to provide an alternative platform to showcase creative works to a wide audience.

 

26.    Out-of-the-Box! – An International Puppet Festival by Teamwork Productions

The project comprises of puppet performances, workshops, film screenings, and master classes to promote the art of puppetry. Public performances, school shows and workshops by puppet theatre groups from India, Ireland, Japan, Singapore, Spain and USA were held. The festival endeavoured to expose and explore the emerging contemporary puppet language from around the world and enrich the rich and varied Asian puppet traditions and heritage in Singapore.

 

27.        National Youth Poetry Slam Competition By Word Forward Ltd

Poetry Slam® is the competitive art of writing and performing poetry, which has become a worldwide literary movement in the last 20 years. The competition aims to inspire youths to find interest in language, literature and to project poetry as a lively, contemporary and engaging community-based art-form. It opens avenues for self-expression and thereby encouraging confidence and self-esteem in the youths.

 

28.   Objectifs Residency and Lab by Objectifs Centre for Photography & Filmmaking

As a platform for photographers and filmmakers to come together with the community in a purposeful manner, this project is developed to raise the level of creativity for both the artist and the community through a series of outreach and educational activities. International and local artists are encouraged to interact via the project, allowing greater exposure of cultures and creativity.

 

29.        Project AMISS by Visual Treatment Pte Ltd

AMISS stands for “A Made in Singapore Story”. This project aims to train the public in creating scripts using storyboards instead of drafting out the full script. It aims to increase the number of screenwriters in Singapore, raise the quality and diversity of creative content, and showcase them to local and international production companies.

 

30.        Red Art Art Jam by Red Art Liveworks Pte Ltd

The Red Art Art Jam is a project that provides non-artists an avenue to express themselves through art. It is an inclusive activity that allows people from all walks of life to experiment and participate in visual art without any inhabitations and in a conducive environment. Participants are given an option of three different sizes of blank canvases on which to create their masterpieces.

 

31.       Saturday@Clementi Central by South West Community Development Council

Targeting at students and local community groups in the South West district, this project provides platform for creative talents in the community to share and showcase their works in the form of visual arts, handicrafts, fashion design and more.

 

32.        Singapore Drama Educators Association (SDEA) Outreach Project by Singapore Drama Educators Association (SDEA)

The funding project allows drama educators to reach out to the disadvantaged community by giving them the chance to experience drama as an art form and tool for self-expression and conficence building.

 

33.        South West Community Net TV by South West Community Development Council

The programme trains the public in video production, and then showcases their completed work via web casting, with its aims set to provide high quality multimedia contents that are meaningful and beneficial to the residents.

 

34.        Young at (he)Art by National Arts Council

This pilot programme equips preschool teachers with creative ways to teach literacy, numeracy, and high quality arts activity. Arts education from a young age is an effective means of nurturing creativity and laying the foundation for a lifetime of interest in the arts.

 

35.        Young Creative Producers by Han iP Centre

It is an educational and creative outreach programme for secondary and primary school students to stage, produce, edit and eventual market educational programmes that showcase the art of puppetry. It encourages schools to set up clubs to sustain and explore these methods of expressions to further the cause of creative entrepreneurship.

Appendix II

 

Call for New Ideas – “Creating Opportunities, Transforming Lives”

Creative Community Singapore (CCS) is calling for submission of creative projects. The ideas should be fresh, bold and original, and aims to transform the lives of Singaporeans and create opportunities for them in the Creative Industries.

 

The ideas should span across the following sectors:

 

Selected projects will be supported by CCS through co-funding, co-branding marketing and facilitation.

 

Send your ideas to www.creativecommunity.sg – “Submit Proposal” by 31 December 2006. Email mica_ccs@mica.gov.sg should you require any assistance.

 

Visit www.creativecommunity.sg for more details.