A video clip showing the cleaning up of abandoned and derelict bumboats on the Singapore river.
An excerpt of Berita Singapura which showed the Tree Planting Campaign efforts in Singapore. Trees were planted along the roads, pedestrian paths and housing estates.
Radio Singapore had the advantage of accessibility and the ability to repeat messages. The public were constantly reminded through radio jingles, to keep Singapore clean and throw their litter in the waste bins. These are recordings of some of the jingles broadcast repeatedly in English, Chinese and Malay.
This audio recording is an excerpt of a speech by Mr. Chua Sian Chin, Minister for Health at the inauguration of the first ‘Keep Singapore Clean and Green’ national campaign. In his speech, Mr. Chua said the campaign would involve every individual in Singapore as well as active participation of the private and public sectors.
Recording of two speeches by Chua Sian Chin, Minister for Health at two events (a) the Inauguration of National Campaign Committee 1969 of Keep Singapore Clean and Mosquito Free on 30th August 1969. In this speech, Mr. Chua Sian Chin stressed that the 1969’s primary focus was on the mosquito menace. At the second event – the Opening Ceremony of Keep Singapore Clean and Mosquito Free campaign 1969 on 1st October 1969, Mr. Chua Sian Chin reinforced the need to prevent mosquito - breeding.
The third national ‘Keep Singapore Clean and Green’ campaign in 1970 focussed on measures to control air and noise pollution. This audio clip from the fourth programme in the Enquiry series (a half hour radio series) discussed the approach Singapore took to control air and noise pollution.
In his 1970 National Day Message, Prime Minister Lee Kuan Yew mentioned that Singapore was succeeding to make the country clean and green and gracious. Roads were being lined with trees. This is a TV excerpt of his message.
Radio Singapore produced magazine programmes which publicised the tree planting campaign efforts. The station also encouraged the public to grow trees, shrubs and other plants to make Singapore a garden city. This is an Excerpt from a fortnightly radio series “Across the Fence” with gardening tips.
Recording of two speeches at Opening Ceremony of Keep Singapore Clean and Pollution Free Campaign by Chua Sian Chin, Minister for Health and Dr. Toh Chin Chye Minister for Science and Technology at the inauguration of the third ‘Keep Singapore Clean and Pollution-free’ national campaign on 14th October 1970. The speeches dealt with the problems of air, noise and environmental pollution and the goal for a pollution-free environment.
In 1971, Singapore’s Clean and green campaign continued to focus on making Singapore pollution- free. This is a recording of Prime Minister Lee Kuan Yew’s speech in English at the opening of the fourth Clean and Green Campaign in 1971. The Prime Minister said over the years, there are plans to keep rivers, streams and canals pollution free. He also mentioned that the mass media will be used to reach out to the young and the old. He stressed the need for campaigns to be repeated to remind people that they cannot slacken in the effort to make Singapore clean and green.
This video clip shows the launch of the nation-wide Keep Singapore Clean campaign on 1st October 1968 by then Prime Minister Lee Kuan Yew. The campaign was launched at a time when housing and unemployment problems were largely being solved. It was timely to instil in the people the need to upgrade the environment and to improve the quality of life. It was the first time that a massive campaign aimed at public education was carried out.
This video clip shows samples of the Keep Singapore jingles which were repeatedly telecast to educate and persuade the public to keep Singapore clean through constant reminders on TV.
This video clip shows the transformation of Singapore into a garden city. The Greening Programme was initiated by then Prime Minister Lee Kuan Yew as early as 1963 but it gained momentum much later. Since 1971, Tree Planting Day is an annual affair to encourage mass participation and contribution towards making Singapore a garden city.
This video clip shows that radio was a means of making the population aware of current issues and campaigns